Are you wondering what it really costs to sell a home in Russian Hill? Between commissions, San Francisco’s transfer tax, and presentation costs, the numbers can feel opaque. You want a clear, local breakdown so you can plan your list price, timing, and net proceeds with confidence. This guide walks you through typical seller expenses, SF-specific rules, taxes, timelines, and smart ways to reduce out-of-pocket costs. Let’s dive in.
What sellers typically pay
Selling costs in San Francisco often total about 6% to 10% of the sale price, depending on your choices and local transfer taxes. Because Russian Hill homes can be high value, absolute dollars add up quickly even when percentages look typical. Your final net will also depend on mortgage payoff, any concessions, and time on market.
- Real estate commission: Commonly 5% to 6% of the sale price combined. Paid from proceeds at closing.
- Transfer taxes: San Francisco has an escalating Real Property Transfer Tax that can be material on higher-priced homes. Who pays is determined by the contract, but sellers often cover it. Paid at closing.
- Title, escrow, recording: Often 0.2% to 0.6% of the sale price combined. In California, sellers customarily pay for the owner’s title policy.
- Prorations and payoff: Mortgage payoff, plus prorated property taxes, HOA dues, and utilities through the closing date. These reduce net proceeds rather than acting as fees.
- Inspections and disclosures: Pest/WDO inspection typically $100 to $400. Optional pre-list home inspection $300 to $600. Natural Hazard Disclosure and other statutory reports often under $500.
- Repairs and improvements: Minor cosmetic work can be $1,000 to $10,000+. Larger issues or structural items vary widely.
- Staging and marketing: Photos often $150 to $500. Staging may range from $500 to $5,000+ for condos and $3,000 to $20,000+ for larger luxury homes. Floor plans, 3D tours, and video can add $100 to $2,000.
- Carrying costs while listed: Mortgage interest, taxes, insurance, HOA dues, and utilities. These depend on your loan balance and time on market.
- Buyer credits and concessions: Sometimes 0% to 2% of the price, depending on negotiation.
- Professional fees: Some sellers use an attorney ($500 to $2,500+) or a tax advisor for planning.
San Francisco costs to confirm
San Francisco’s rules can shift your bottom line, especially for luxury properties. Verify these items early in your planning.
- SF transfer tax schedule: The city’s Real Property Transfer Tax escalates with price and can be a sizable line item at higher price points. Confirm current rates with the San Francisco Treasurer & Tax Collector.
- Property tax baseline: California’s base property tax is about 1% of assessed value, plus local assessments. Check with the SF Assessor-Recorder for current rates and any supplemental assessments.
- Condo and HOA specifics: Expect HOA document, estoppel, and transfer fees, often $100 to $500. Review association rules that may affect sale timelines or required disclosures.
- Seismic and building safety: Older SF buildings can be subject to retrofit or compliance items under local ordinances. Address any outstanding requirements to avoid surprises during negotiations.
- Disclosure norms: California requires standard disclosures like the Transfer Disclosure Statement and Natural Hazard Disclosure. In SF, WDO reports are commonly requested by buyers and lenders.
How costs scale by price
Percentages help, but the absolute dollars matter most in Russian Hill. Here are illustrative ranges.
- $1,000,000 sale: Seller transaction costs frequently land around $60,000 to $90,000+, depending on commission, transfer tax, title and escrow, and pre-sale prep.
- $2,000,000 sale: Plan for roughly $120,000 to $200,000+ in typical seller costs, with commissions and SF transfer tax driving the largest dollars.
Your actual totals will depend on negotiated commission, the current city transfer tax bracket, your staging and repair strategy, and any concessions.
When costs are due
Understanding timing helps you plan cash outlays versus items paid from proceeds.
- Pre-listing: Inspections, staging, minor repairs, photography, and marketing are usually paid upfront.
- Under contract: You may agree to certain repairs or credits. Escrow is opened after acceptance.
- Closing: Commissions, transfer taxes, title and escrow fees, recording, and loan payoff are deducted from your proceeds.
- Post-closing: Final tax reporting, HOA transfer completion, and utility reconciliations wrap up.
Ways to reduce costs
You can protect your bottom line without sacrificing results.
- Negotiate the commission structure where appropriate for your price point and plan.
- Get a pre-listing inspection and handle small fixes early to reduce buyer credit requests.
- Price strategically to avoid a long market time and higher carrying costs.
- Stage with intent by focusing on high-impact rooms and using professional photos. Consider virtual options when appropriate.
- Group repair requests to prioritize items that materially affect value.
- Shop title and escrow because fees vary by provider.
- Plan taxes early with a CPA to leverage the primary residence exclusion, consider timing, and structure any investment property strategies.
- Confirm SF transfer tax early, especially for multi-million-dollar sales, so you can model net proceeds accurately.
Net proceeds checklist
Turn the process into clear steps so you control timing, spend, and outcome.
Pre-list preparation
- Order pest/WDO and optional home inspection; plan repairs with clear budgets.
- Gather disclosures, HOA docs, and key permits or retrofit records.
- Define your presentation plan, including photos and targeted staging.
- Review title and escrow options and estimate fees.
- Model net proceeds under several price scenarios, including SF transfer tax.
Active listing period
- Launch marketing with professional visuals and accurate disclosures.
- Monitor market feedback and adjust pricing or presentation as needed.
- Track carrying costs and calendar major bills during the listing period.
Contract to close
- Evaluate repair requests and credits using inspection data and comps.
- Confirm commission, transfer tax responsibility, and escrow fee splits.
- Approve the settlement statement, including loan payoff and prorations.
- Coordinate HOA transfer and final utility readings.
Taxes on your sale
Taxes can be one of the largest variables in your net outcome. Plan ahead so there are no surprises.
- Primary residence exclusion: If you lived in the home as your primary residence for at least 2 of the 5 years before sale, you may exclude up to $250,000 of gain if single, or up to $500,000 if married filing jointly, subject to IRS rules.
- Capital gains rates: If the exclusion does not apply, federal long-term capital gains rates are generally 0%, 15%, or 20% depending on taxable income. High earners may also owe the 3.8% Net Investment Income Tax.
- California state tax: California taxes capital gains as ordinary income, which can raise the total tax on gains for second homes or investment properties.
- Adjusted basis: Your taxable gain equals the sale price minus selling costs and your adjusted basis. Keep records of capital improvements to increase your basis.
- 1031 exchange: For investment property, a like-kind exchange can defer capital gains if you follow IRS timelines and rules. Primary residences do not qualify.
- Timing strategy: If you are close to meeting the 2-year rule or planning multi-year transactions, consult a CPA about timing and bracket management.
A thoughtful plan brings clarity to your list price and marketing decisions. If you want a data-driven estimate of your net under several scenarios, connect for a confidential strategy session with Steve Giannone.
FAQs
How much commission will I pay to sell in Russian Hill?
- Expect about 5% to 6% total in combined listing and buyer broker compensation, subject to services, negotiation, and price point.
Does the seller pay San Francisco transfer tax?
- It depends on your contract, but sellers commonly cover it. San Francisco’s transfer tax is tiered by price and can be sizable on luxury sales.
What pre-listing costs should I budget for?
- Typical items include photography ($150 to $500), staging ($500 to $20,000+ depending on the home), a pre-inspection ($300 to $600), and minor repairs.
What title and escrow fees are common for SF sellers?
- Combined title and escrow often run about 0.2% to 0.6% of the sale price, with the seller customarily paying for the owner’s title policy in California.
Will I owe capital gains tax on my Russian Hill home?
- If it is your primary residence and you meet the 2-of-5-year tests, you may exclude up to $250,000 or $500,000 of gain. Otherwise, federal and California taxes may apply.
Are there special SF disclosures or retrofits I should know about?
- Standard California disclosures apply, and WDO reports are common. In San Francisco, older buildings may face retrofit or compliance items, so confirm status early.